Sports Management in the age of Digital Media, SoMe and IoT disruption
Talent representation and management is the foundation of modern sports marketing, but the disruption caused by social media, media convergence, big data in entertainment, content experienced via mobile devices etc. has changed the game!
At DreamSports we want to build and manage powerful personal brands for our clients. Therefor our sports management philosophy is brand-focused.
We are a sports consulting and marketing agency developing brand focused, client-specific strategies. We understand brands and the emotional link to sports audiences, that sparks engagement and brand value. Respectively we understand athlete brands – and what they can deliver to both corporate and consumer brand storytelling.
Drawing upon many years of experience as professional athletes, within sports marketing and with brand consultancy, we strive to be developing athletes that are as attractive sponsorship objects as they are sports brands in their own right, where the integrity of the single athlete is kept pristine – while delivering innovative storytelling and relevant content that engage fans and audiences for both the athlete and sponsor alike.
Our aim is to support the building of top athlete careers. We work to ensure the long-term success of the athletes that confide in us, with an eye towards their post-professional career options.
Besides contract negotiation and reputation management, we offer our our clients career strategy and advisory services that are an integral part of our added value.
Delivering Sports Management to our clients, we build endorsement deals and seek out opportunities for appearances that take brands to the next level. To maximise impact, we coordinate sponsor exposure, endorsement marketing, events, appearances and social media presence seamlessly with PR and community management services to extend the reach of our athlete clients and their sponsors – and to enhance return on investment for all involved.